Usability evaluation of the website Essay Example | Topics and Well Written Essays - 2500 words

Usability evaluation of the website - Essay Example E-commerce websites are designed to offer products/services to interested clients. Nonetheless, ease or difficulty with which clients interact with the e-commerce applications is pivotal to their failure or success. Conventionally, any website must not just be designed to sell or convey information but must go beyond to ensure the needs of the would-be web visitors are adequately met. E-commerce has undergone extensive and remarkable growth in the recent past to supersede human expectations. Today, e-commerce is the largest form of business operation, communication, as well as R & D. Increased acceptance of internet and the move towards globalization as also affected e-commerce trends to a large extent. As a matter of fact, e-commerce marketing and sales have come to occupy a central point in the global economy. 2013 global e-commerce rates have reflected a significant shift in the manner people manage their businesses. The great internet potential has seen many corporations come up with new ways to avail products and services to consumers. In general, global e-commerce trends of 2013 have seen more focus on more personal websites to make shopping more mobile and increase channels. Additionally, global e-commerce 2013 trends reveal that additions to online businesses has raised traffic ratio for store fronts and further boosted online leads/sales. E-commerce websites further offer a platform through which business can globalize their brands and products/services they offer. Overall Problem As already mentioned, http://www.carphonewarehouse.com provides a platform for consumers to purchase electronics and subscriptions for data, voice and messaging services. The paper seeks to assess the website usability issues. General information shared by consumers online with retailers help in application personalization. All factors including age, lifestyle, contacts, friends and family, geography and social status are included during the personalization and play a helpful role in offering relevant and valuable shopping experience for consumers. Global e-commerce trends include the adoption of real time and personalized facilities for everyone who approaches the online market across the globe. Personalization has never been a new concept in this case, but the increasing popularity of personalization shows it is the most widely accepted trend in the global e-commerce 2013 values. Businesses and enterprises – big or small have made it easy and simple for the masses to obtain a personalized, simplified or complex technology in the sectors such as finance, travel, media and many more. The other global e-commerce trend includes incorporating mobility among the online sh oppers. Making your website mobile friendly or developing an application for an android or an iPhone shall no longer be enough. The year 2013 has further opened up avenues to offer advanced facilities. Consumers who have turned entirely towards mobile phone and tablets want newer and better shopping experience with geo-specific or ‘multi-lingual’ content. They expect special offers, various other platform-specific elements and much more to harmonize and add to overall life style of the consumers. The global e-commerce 2013 scenario has witnessed an even higher increase in online consumers, than what it saw when the first Apple product was launched in the global market. Current website interaction and arising usability issues The website is an e-commerce website and is meant to provide visitors